Switch is switching!

Pardon the rather uninspiring title. I was given the privilege to cover the event for the day, and what might be that big happening for that day you might ask?

Switch in Kuching is now an Apple Premium Reseller. Yay!

Switch, an Apple Premium Reseller (no, they don’t sell fruits) traces its humble origins to Gelugor, Penang, West Malaysia. Following Apple Inc’s phenomenal comeback, Switch has expanded its presence through the entire country and has recently made inroads into our beloved Hornbill state of Sarawak.

Switch was, until very recently, only an ‘authorised reseller’, meaning they were limited to selling only certain Apple products, but now being a premium reseller, you now have access to Apple’s full range of premium products. Not bad for a first in East Malaysia.

Compared to their old corner lot, the new lot they currently occupy is HUGE, at least as far as floor space is concerned. The store does seem a bit sparse, but then, every measurement is made to Apple’s standard, so it could be a requirement for the store layout and design.


The new store is adorned with Apple’s trademark colours of white and black. iPads, iPods and iPhones lined up neatly on white display stands.

Participant participating in a Fruit Ninja competition. Winners walked away with a goodie bag!

It was a very busy day for the Switchers (Switch’s staff are called ‘Switchers’, at least that is what their T-shirts tell us). The day was packed with activities ranging from a Fruit Ninja competition during which winners walked away with a goodie bag each. Prize allocation was based on who is able to score the highest. I could barely make it past the 170 mark!

It was unfortunate that I had to leave early, but all things being equal, we now know where to get the latest Apple gadgetry. Long live Switch!

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